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Surveillance and Evaluation Webinar Series

The Surveillance and Evaluation webinar series provides information on evaluation best and promising practices and describes the role of evaluation in tobacco control work. The series was originally designed for state surveillance and evaluation staff, but the material covers a variety of interesting and emerging topics in surveillance and evaluation that are valuable to other public health professionals. Each presentation consists of a lecture followed by a question and answer session.

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2020 Webinar Archive

CDC Guidance for the Development of the DP20-2001 Evaluation Plan

Webinar - 60 minutes / Level: All

September 9, 2020


Yessica Gomez, MPH, Health Scientist, Office on Smoking and Health, Centers for Disease Control and Prevention


Webinar recording

Slides (PDF)

Guidance documents featured in the presentation will be available soon


Research Brief: Association Between the Tips From Former Smokers Campaign and Smoking Cessation Among Adults, United States, 2012–2018. Preventing Chronic Disease 2020. (PDF)

Practical Quitline Evaluation Methods That Do Not Require New Data Collection

Webinar - 45 minutes / Level: All

July 30, 2020


Paula Keller, MPH, Vice President, ClearWay Minnesota


Webinar Recording

Presentation Slides (PDF)

Real World Application of Reach Ratios - Handout (PDF)

Real World Application of Reach Ratios - NAQC 2017 Presentation slides (PDF)

Are Menthol Smokers Using State Quitlines? - D'Silva, Lien, et al. - SRNT 2018 poster (PDF)

Keep Trying: Re-engaging Tobacco Users in Statewide Cessation Services - Keller, Vickerman, et al. - Poster (PDF)

Media Flight Schedules and Seasonality in Relation to Quitline Call Volume - Murphy, Madden, and Dufresne - JPHMP publication (PDF)

Tobacco 21 (T21) Evaluation Guidance

Coffee Break - 30 minutes / Level: Beginner/Intermediate

July 14, 2020


Monica Cornelius, PhD, MPH, Epidemiologist, Office on Smoking and Health, CDC


Webinar Recording

Slides (PDF)

Handout: Tobacco 21: Policy Evaluation for Comprehensive Tobacco Control Programs (PDF)

Paying it Forward: Projecting the Health and Budgetary Impact of "TIPS-like" Antitobacco Media Campaigns

Coffee Break - 30 minutes / Level: Beginner/Intermediate

June 16, 2020


Kakoli Roy, PhD, Senior Economic Advisor, National Center for Chronic Disease Prevention and Health Promotion, ‎CDC

Brian Armour, PhD, Associate Director for Science, Office on Smoking and Health, CDC


Webinar Recording

Slides (PDF)

Advancing Health Equity through the Power of Data

Webinar - 60 minutes / Level: Beginner/Intermediate

May 20, 2020


Scout, MA, PhD, Deputy Director, National LGBT Cancer Network

Shannon Laing, MSW, Director, Native Health & Wellness / MPHI Center for Healthy Communities Evaluation Lead, National Behavioral Health Network and National Native Networks


Webinar Recording

Slides (PDF)

Handout: Consortium of National Networks - Networking2Save Overview (PDF)

Guidance for the DP15-1509 and DP14-1410 Final Evaluation Reports

Coffee Break - 30 minutes / Level: Beginner

April 7, 2020


Yessica Gomez, MPH, Health Scientist, Office on Smoking and Health, Centers for Disease Control and Prevention


Webinar Recording

Slides (PDF)

Handout: DP15-1509 and DP14-1410 Final Evaluation Report Guidance (PDF)

Justice in the Air: Findings from the Tobacco Disparities Messaging Project

Webinar - 60 minutes / Level: Intermediate

February 25, 2020


Julie Sweetland, Frameworks Institute

Chassidy Hanley, ChangeLab Solutions

Updates to the 2019 National Youth Tobacco Survey (NYTS): What You Should Know

Coffee Break - 30 minutes / Level: Beginner

January 30, 2020


Andrea Gentzke, PhD, MS and Teresa Wang, PhD, MS, Epidemiology Branch, Office on Smoking and Health, Centers for Disease Control and Prevention


Webinar Recording

Slides (PDF)

Handout: MMWR Surveillance Summary: Tobacco Product Use and Associated Factors Among Middle and High School Students — United States, 2019 (PDF)


2019 Webinar Archive

Topics included:

Creating Infographics and Fact Sheets

Integrating Youth Tobacco Surveys with State-Level Youth Risk Behavior Surveys

Leveraging GIS and Store Mapping Tools to Depict and Address Disparities

Evaluating Tobacco 21 Policies

Evaluating Multimodal Quitline Services: Assessing Reach, Utilization, and Outcomes

[View archive]

2018 Webinar Archive

Topics included:

Evaluation of Your State's Telephone Quitline: Approaches from Two States

State Youth Tobacco Survey (YTS) - SAS Implementation of Data Processing, Weighting and Analysis

Disparities in Tobacco Product Use

New and Emerging Tobacco Products: Considerations for Epidemiology and Surveillance

Evaluating the Flavored Tobacco and Menthol Cigarettes Campaign in California

Evaluating Interventions to Curb ENDS Use Among Utah Youth

Effective Reporting

Eliminating Exposure to Secondhand Smoke: 2017 Updates to Outcome Indicators

[View archive]

2017 Webinar Archive

Topics included:

Using GIS in Tobacco Control

Visualizing Data in Microsoft Office

Data Visualization Tools and Resources

Intentional Data Visualization

Data Translation in an Evolving Landscape

Evaluating NYC’s Sensible Tobacco Enforcement and Tobacco 21 Laws

Evaluating the Health Impacts of Smoke-Free Policies in Multiunit Housing in Colorado

Creating Impactful and Captivating Stories

Addressing Health Inequities through Community Engagement and Evaluation

Methods for Conducting Economic Analysis for Tobacco Prevention and Control

[View archive]

2016 Webinar Archive

Topics included:

Tracking Comprehensive Cessation Coverage for Insured Populations

Social Media and Tobacco 21

Smoking Cessation Among Populations with Lower Socioeconomic Status

Conducting Policy Evaluations: Tobacco Control Examples from Oregon & Massachusetts

National Quitline Data Warehouse (NQDW): Changes to Data Collection in 2016

Success Stories: Combining Storytelling and Data to Show Your Program’s Impact

New Developments in LGBTQ Data Measures

Improving the Evaluation Process Using Systems Thinking

Return on Investment, Costs & Cost-Effectiveness: Terms and Applications

Promoting Quitting Among Adults and Young People - 2015 Updates to Outcome Indicators

Evaluating Earned, Social, and Digital Media Campaigns

Developing the Evaluation Plan for State-Based Tobacco Control Programs

[View archive]

2015 Webinar Archive

Topics included:

Resources to Evaluate Quitlines

Increasing School Participation in the Youth Tobacco Survey

The enhanced State Tobacco Activities Tracking and Evaluation (STATE) System

The Interactive Systems Framework

Overview of the New OSH "Tobacco Use Data Portal"

The Use and Development of Success Stories: Examples from Tribal Communities

TIPS Campaign Impact on Quitlines

The Gritty World of Granular Disparity Data

Methods for Evaluating Your Partnership or Coalition

Get to Know the Evaluators' Network - Where Collaboration and Information Thrive

Policy Evaluation

[View archive]


2014 Webinar Archive

Topics included:

Social Media Monitoring & Evaluation

Collaborating with Cross-Chronic Disease Prevention and Control Programs

Building Capacity Through Public Health Infrastructure

Linking Indicators, Performance Measures and Work Plan

Developing an Evaluation Plan

[View archive]

2013 Webinar Archive

Topics included:

Social Media Evaluation

Data Visualization

Group Concept Mapping for Program Planning, Action Management, and Evaluation

Smoke-free Multi-Unit Housing Evaluation

How to Choose a Journal, Negotiate Author Issues, and Get Your Paper Ready to Submit

Adult Smoking, Focusing on People with Mental Illness

First Steps toward Basic Scientific Writing

Transforming the Retail Landscape for Tobacco Products

[view archive]

2012 Webinar Archive

Topics included:

New State Appropriation, Grants, and Expenditure Data in the STATE System

Findings from the 2012 Surgeon General’s Report: Preventing Tobacco Use Among Youth and Young Adults

The Component Model of Infrastructure (CMI): Why does it matter?

[view archive]

2011 Webinar Archive

Topics included:

Using GIS in Tobacco Control

Monitoring Retail Tobacco Marketing and its Impact on Youth

Making Your Survey Work for You

Economic Evaluation

The Economics of Tobacco Taxation

How to Write an Evaluation Plan

[view archive]

2010 Webinar Archive

Topics included:

Evaluating the Impact of Clean Indoor Air Laws on Heart Attack Hospitalization Rates

The State Tobacco Activities Tracking and Evaluation (STATE) System

Tobacco Industry Monitoring: Expert Recommendations

Evaluating Media Campaigns

Evaluating and Improving Organizational Collaboration

[view archive]

2004-2009 Webinar Archive

Topics included:

Quitline Evaluation

Process Evaluation: Building the Evidence Base

Surveillance, Epidemiology, and Evaluation in Tobacco Control

A Sustainability Model for State Tobacco Control

Cultural Competence And Health Evaluation

What Every Evaluator Should Know About Training

[view archive]