Surveillance and Evaluation Webinar Series
The Surveillance and Evaluation webinar series provides information on evaluation best and promising practices and describes the role of evaluation in tobacco control work. The series was originally designed for state surveillance and evaluation staff, but the material covers a variety of interesting and emerging topics in surveillance and evaluation that are valuable to other public health professionals. Each presentation consists of a lecture followed by a question and answer session.
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2020 Webinar Archive
Practical Quitline Evaluation Methods That Do Not Require New Data Collection
Webinar - 45 minutes / Level: All
July 30, 2020
Presenter:
Paula Keller, MPH, Vice President, ClearWay Minnesota
Materials:
Presentation Slides (PDF)
Real World Application of Reach Ratios - Handout (PDF)
Real World Application of Reach Ratios - NAQC 2017 Presentation slides (PDF)
Are Menthol Smokers Using State Quitlines? - D'Silva, Lien, et al. - SRNT 2018 poster (PDF)
Keep Trying: Re-engaging Tobacco Users in Statewide Cessation Services - Keller, Vickerman, et al. - Poster (PDF)
Media Flight Schedules and Seasonality in Relation to Quitline Call Volume - Murphy, Madden, and Dufresne - JPHMP publication (PDF)
Tobacco 21 (T21) Evaluation Guidance
Webinar - 30 minutes / Level: Beginner/Intermediate
July 14, 2020
Presenters:
Monica Cornelius, PhD, MPH, Epidemiologist, Office on Smoking and Health, CDC
Materials:
Slides (PDF)
Handout: Tobacco 21: Policy Evaluation for Comprehensive Tobacco Control Programs (PDF)
Paying it Forward: Projecting the Health and Budgetary Impact of "TIPS-like" Antitobacco Media Campaigns
Webinar - 30 minutes / Level: Beginner/Intermediate
June 16, 2020
Presenters:
Kakoli Roy, PhD, Senior Economic Advisor, National Center for Chronic Disease Prevention and Health Promotion, CDC
Brian Armour, PhD, Associate Director for Science, Office on Smoking and Health, CDC
Materials:
Slides (PDF)
Advancing Health Equity through the Power of Data
Webinar - 60 minutes / Level: Beginner/Intermediate
May 20, 2020
Presenters:
Scout, MA, PhD, Deputy Director, National LGBT Cancer Network
Shannon Laing, MSW, Director, Native Health & Wellness / MPHI Center for Healthy Communities Evaluation Lead, National Behavioral Health Network and National Native Networks
Materials:
Slides (PDF)
Handout: Consortium of National Networks - Networking2Save Overview (PDF)
Guidance for the DP15-1509 and DP14-1410 Final Evaluation Reports
Coffee Break - 30 minutes / Level: Beginner
April 7, 2020
Presenter:
Yessica Gomez, MPH, Health Scientist, Office on Smoking and Health, Centers for Disease Control and Prevention
Materials:
Slides (PDF)
Handout: DP15-1509 and DP14-1410 Final Evaluation Report Guidance (PDF)
Justice in the Air: Findings from the Tobacco Disparities Messaging Project
Webinar - 60 minutes / Level: Intermediate
February 25, 2020
Presenters:
Julie Sweetland, Frameworks Institute
Chassidy Hanley, ChangeLab Solutions
Updates to the 2019 National Youth Tobacco Survey (NYTS): What You Should Know
Coffee Break - 30 minutes / Level: Beginner
January 30, 2020
Presenters:
Andrea Gentzke, PhD, MS and Teresa Wang, PhD, MS, Epidemiology Branch, Office on Smoking and Health, Centers for Disease Control and Prevention
Materials:
Slides (PDF)
Handout: MMWR Surveillance Summary: Tobacco Product Use and Associated Factors Among Middle and High School Students — United States, 2019 (PDF)
2019 Webinar Archive
Topics included:
Creating Infographics and Fact Sheets
Integrating Youth Tobacco Surveys with State-Level Youth Risk Behavior Surveys
Leveraging GIS and Store Mapping Tools to Depict and Address Disparities
Evaluating Tobacco 21 Policies
Evaluating Multimodal Quitline Services: Assessing Reach, Utilization, and Outcomes
2018 Webinar Archive
Topics included:
Evaluation of Your State's Telephone Quitline: Approaches from Two States
State Youth Tobacco Survey (YTS) - SAS Implementation of Data Processing, Weighting and Analysis
Disparities in Tobacco Product Use
New and Emerging Tobacco Products: Considerations for Epidemiology and Surveillance
Evaluating the Flavored Tobacco and Menthol Cigarettes Campaign in California
Evaluating Interventions to Curb ENDS Use Among Utah Youth
Effective Reporting
Eliminating Exposure to Secondhand Smoke: 2017 Updates to Outcome Indicators
2017 Webinar Archive
Topics included:
Using GIS in Tobacco Control
Visualizing Data in Microsoft Office
Data Visualization Tools and Resources
Intentional Data Visualization
Data Translation in an Evolving Landscape
Evaluating NYC’s Sensible Tobacco Enforcement and Tobacco 21 Laws
Evaluating the Health Impacts of Smoke-Free Policies in Multiunit Housing in Colorado
Creating Impactful and Captivating Stories
Addressing Health Inequities through Community Engagement and Evaluation
Methods for Conducting Economic Analysis for Tobacco Prevention and Control
2016 Webinar Archive
Topics included:
Tracking Comprehensive Cessation Coverage for Insured Populations
Social Media and Tobacco 21
Smoking Cessation Among Populations with Lower Socioeconomic Status
Conducting Policy Evaluations: Tobacco Control Examples from Oregon & Massachusetts
National Quitline Data Warehouse (NQDW): Changes to Data Collection in 2016
Success Stories: Combining Storytelling and Data to Show Your Program’s Impact
New Developments in LGBTQ Data Measures
Improving the Evaluation Process Using Systems Thinking
Return on Investment, Costs & Cost-Effectiveness: Terms and Applications
Promoting Quitting Among Adults and Young People - 2015 Updates to Outcome Indicators
Evaluating Earned, Social, and Digital Media Campaigns
Developing the Evaluation Plan for State-Based Tobacco Control Programs
2015 Webinar Archive
Topics included:
Resources to Evaluate Quitlines
Increasing School Participation in the Youth Tobacco Survey
The enhanced State Tobacco Activities Tracking and Evaluation (STATE) System
The Interactive Systems Framework
Overview of the New OSH "Tobacco Use Data Portal"
The Use and Development of Success Stories: Examples from Tribal Communities
TIPS Campaign Impact on Quitlines
The Gritty World of Granular Disparity Data
Methods for Evaluating Your Partnership or Coalition
Get to Know the Evaluators' Network - Where Collaboration and Information Thrive
Policy Evaluation
2014 Webinar Archive
Topics included:
Social Media Monitoring & Evaluation
Collaborating with Cross-Chronic Disease Prevention and Control Programs
Building Capacity Through Public Health Infrastructure
Linking Indicators, Performance Measures and Work Plan
Developing an Evaluation Plan
2013 Webinar Archive
Topics included:
Social Media Evaluation
Data Visualization
Group Concept Mapping for Program Planning, Action Management, and Evaluation
Smoke-free Multi-Unit Housing Evaluation
How to Choose a Journal, Negotiate Author Issues, and Get Your Paper Ready to Submit
Adult Smoking, Focusing on People with Mental Illness
First Steps toward Basic Scientific Writing
Transforming the Retail Landscape for Tobacco Products
2012 Webinar Archive
Topics included:
New State Appropriation, Grants, and Expenditure Data in the STATE System
Findings from the 2012 Surgeon General’s Report: Preventing Tobacco Use Among Youth and Young Adults
The Component Model of Infrastructure (CMI): Why does it matter?
2011 Webinar Archive
Topics included:
Using GIS in Tobacco Control
Monitoring Retail Tobacco Marketing and its Impact on Youth
Making Your Survey Work for You
Economic Evaluation
The Economics of Tobacco Taxation
How to Write an Evaluation Plan
2010 Webinar Archive
Topics included:
Evaluating the Impact of Clean Indoor Air Laws on Heart Attack Hospitalization Rates
The State Tobacco Activities Tracking and Evaluation (STATE) System
Tobacco Industry Monitoring: Expert Recommendations
Evaluating Media Campaigns
Evaluating and Improving Organizational Collaboration
2004-2009 Webinar Archive
Topics included:
Quitline Evaluation
Process Evaluation: Building the Evidence Base
Surveillance, Epidemiology, and Evaluation in Tobacco Control
A Sustainability Model for State Tobacco Control
Cultural Competence And Health Evaluation
What Every Evaluator Should Know About Training
